1
Week 1 · Thursday 23 July
Channel Setup
Correctly build your YouTube channel from day one.
- •Channel creation
- •Branding
- •Settings
- •Optimisation
- •Best practice foundations
SUMMER SCHOOL 2025·Starts Thursday 23 July · Daytime & Evening cohorts
YOUTUBE FOR BUSINESS · LIVE COHORT
Learn YouTube
for Business in Just 6 Weeks
Join our live online Summer School and learn how to confidently create YouTube content that helps your business get discovered.
Set up your channel, plan content, film videos, edit professionally, publish confidently and repurpose with modern AI tools. Choose daytime or evening — attend live or catch up with the recordings whenever it suits you.
6 weeks
Live sessions
Lifetime replays
WhatsApp community
Who It's For
This programme is designed for people running or marketing a business who want a structured way to make YouTube work.
- Business owners
- Freelancers
- Consultants
- Coaches
- Service businesses
- Professionals
- Small business marketing teams
Perfect if you:
- ✓Haven't started YouTube yet
- ✓Started but never stayed consistent
- ✓Feel overwhelmed by the technical side
- ✓Want more leads from content
- ✓Want a clear step-by-step system
No previous YouTube experience is required.
How It Works
Choose one of two live cohorts. Both teach exactly the same curriculum. Every session is recorded and available within 24 hours.
Daytime Cohort
12:00pm – 1:00pm
Every Thursday
Evening Cohort
7:00pm – 8:00pm
Every Thursday
Every live session is recorded. Replays available within 24 hours.
6-WEEK CURRICULUM
What You'll Learn
2
Week 2 · Thursday 30 July
Planning
Create a content strategy that attracts your ideal customers.
- •Audience research
- •Video ideas
- •Content planning
- •Search intent
- •Building your first content plan
3
Week 3 · Thursday 6 August
Filming
Remove the fear of filming.
- •Camera confidence
- •Equipment
- •Audio
- •Lighting
- •Framing
- •Recording workflows
4
Week 4 · Thursday 13 August
Editing with CapCut
Edit professional YouTube videos using CapCut.
- •Editing workflow
- •Removing mistakes
- •Captions
- •Graphics
- •B-roll
- •Music
- •Exporting correctly
5
Week 5 · Thursday 20 August
Publishing with Descript AI
Publish videos with the best chance of success.
- •Titles
- •Descriptions
- •Chapters
- •Transcripts
- •SEO
- •Upload workflow
6
Week 6 · Thursday 27 August
Repurposing with Descript AI
Turn one YouTube video into weeks of content.
- •Shorts
- •Social media clips
- •LinkedIn posts
- •Blogs
- •Newsletters
- •Additional marketing content
What's Included
Everything you need to complete the programme and keep learning long after it ends.
Six live online training sessions
Six full session recordings
Downloadable resources
Dedicated Summer School WhatsApp community
Lifetime access to recordings
Structured learning programme
Support: Access to a dedicated WhatsApp group for questions, discussion and encouragement between sessions. This is a structured learning programme — not ongoing coaching. The goal is to teach the complete YouTube fundamentals through structured weekly training.
Your Instructor
Matt Hughes
I've spent years figuring out what actually moves the needle on YouTube — and built the system, Tube Coach, that runs my entire channel. This Summer School is me taking business owners by the hand for six weeks and refusing to let them not launch.
- Founder of King of Video
- Over 1,500 commercial videos produced
- Helped hundreds of businesses use YouTube for awareness, authority and leads
- Speaker and trainer specialising in YouTube for business
"Stop being a consumer. Start being the platform."
Investment
Two ways to join. Same programme, same community, same lifetime access.
BEST VALUE · INCLUDES BONUS
Pay in Full
£299one-time
- Everything in Summer School
- Bonus: 30-minute YouTube Strategy Session, bookable any time during the six-week programme
Payment Plan
3 × £133
Three monthly payments · Total £399
- Everything in Summer School
- Perfect if you'd rather spread the cost
FAQs
Do I need any experience?+
No. This programme starts from the beginning.
Can I attend either session?+
Yes. Choose either the lunchtime or evening cohort. Both teach exactly the same material.
What happens if I miss a session?+
Every session is recorded and uploaded within 24 hours.
How long are the sessions?+
One hour each week.
Do I need expensive equipment?+
No. A smartphone is enough to get started.
Is this coaching?+
No. This is a structured learning programme supported by a WhatsApp community.
Ready to Finally
Start YouTube?
Stop putting it off. Spend six weeks learning the skills that will help you create content with confidence for years to come.
Choose your cohort. Join live. Or watch the replays. By the end of Summer School you'll have the knowledge, confidence and practical skills to run your YouTube channel properly.
Join YouTube Summer School